About
Words from the Creator of Divota
Thank you for taking the time to explore my brand, and welcome to Divota's realm of fashion! For me, Divota is a vessel into which I pour my creativity, and through which I express it and share it. It's a brand I wish I had seen 10 years ago when I watched my first documentaries on the impact fast fashion has on the environment and people. I still remember being overwhelmed by the horrors of the industry, but I still loved fashion and didn’t know how to reconcile the two. Fast forward to today, and I’m working on creating my dream by connecting art, design, love and respect for Nature, and sharing creativity.
Divota is a brand that refuses to compromise on style while remaining unwavering in its commitment to a set of core values. My pieces are mindfully designed, cut, and sewn to be cherished by individuals who value both comfort and original design. Together, we can defy the constraints of trends and dive into the exploration of self-expression and creativity.
Fashion is a magical tool that allows us to explore not only ourselves but also helps us show up in the world in the way we want and express ourselves. However, fashion holds the power to create both dreams and nightmares, affecting not only those working in the industry but also our environment and you and me. We all know the worrisome statistics and negative impact. It feels like a fight we cannot win if we focus on the current system, as activists and like-minded individuals doing incredibly important work face significant resistance from the prevailing structure. But what if we simply turn a new leaf, distance ourselves from supporting fast fashion houses, and focus on solutions? Yes, fashion possesses a magical side, but it should never be approached naively or in isolation from the broader societal context. Through Divota, I want to give my contribution in creating a healthier fashion.
The how and vision is simple: ignite creativity. In Divota's clothing, the spark of creativity is nurtured through the diversity of ways in which our garments can be worn, encouraging playfulness. However, this vision extends beyond clothing production. This is just one facet of Divota's story. I believe that this same holistic creativity thrives when it's shared. We all occasionally need a nudge and a spark to set our creativity in motion and our inspiration flowing. That's why I'm devoted to fostering creativity and sharing guidance on exploring holistic creativity, slowing down, and building a more sustainable wardrobe through tutorials and DIY guides.
I envision the future of fashion returning to traditional practices of handcrafting, with small fashion houses maintaining close communication with their customers. It's a return to appreciating artisanry, embracing natural and luxurious fabrics, and sharing designs that narrate stories from the soul.
I envision a small brand that doesn't hide behind closed doors, but rather shares its creative process and, more importantly, provides roadmaps for people to reconnect with their own creativity.
So here we are.
I see Divota.
Lots of love,
Dina